Brands
YS TV
Discover
Events
Newsletter
More

Follow Us

twitterfacebookinstagramyoutube
Yourstory

Resources

Stories

General

In-Depth

Announcement

Reports

News

Funding

Startup Sectors

Women in tech

Sportstech

Agritech

E-Commerce

Education

Lifestyle

Entertainment

Art & Culture

Travel & Leisure

Curtain Raiser

Wine and Food

Videos

Dhristee's Rural BPO Pilot in Bihar

Monday June 16, 2008 , 1 min Read

We have highlighted here at TC-I the potential for rural BPOs to create jobs. One of the more interesting players is Dhristee, the company whose primary business is franchising rural information kiosks. Recently the company ventured into the rural BPO space, setting up pilot unit in the rural hinterland of Bihar.

CNN-IBN recently ran a story (video is below) on the pilot initiative [Via Acumen Fund]. Here is a tiny quote from the narrative:

But this isn’t about do-gooder NGOs giving villagers money and equipment – or about social organisations thrusting empowerment into the hands of people not ready for it. It’s about people in backward India who want to be a part of the e-revolution that’s painting India with the big WWW.

Interesting, I guess words like ‘market-based solutions’ are still out of sight for the mainstream media (restricted to development junkies like us!). But the story brings out the economic potential of rural BPO – for instance, the employees in Dhristee’s pilot initiative earn about Rs. 4000 a month.

[youtube=http://www.youtube.com/watch?v=jYvoHeYe8fk]