Coca-cola to go water-neutral

As reported by GreenBiz.com, Coca Cola plans to reshape its water consumption practices for its beverages in order to operate in a more socially responsible manner throughout the world.

 The report, “Drinking It In: The Evolution of a Global Water Stewardship Program at The Coca-Cola Company” follows the company’s efforts to achieve “water neutrality” across its worldwide operations while facing challenges from global water quality, availability and access.

Using surveys at various points along the product stream, Coca Cola has developed an integrated strategy to address their water usage.

This year, the company has set a goal of becoming the most efficient company in the world in terms of water use in the beverage industry. It plans to be fully aligned with global wastewater treatment and reuse standards by the end of 2010. It will support projects and investments that focus on rainwater collection, reforestation, protecting water sources and local access to them and the efficient agricultural use of water.